FYI-
Another post from AlphaNT list. This message includes an internal Compaq memo
on the promotion of Alpha and Tru64.
rich frank
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>From: "astauber" <astauber_at_europa1.conwaycorp.net>
>To: "AlphaNT Mail List" <AlphaNT_at_alphant.com>
>Subject: The secret Compaq memo..
>Date: Sun, 4 Jul 1999 07:35:09 -0700
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>
>Here's a copy of the memo..
>
>It sounds like Ben&Frank&Ted are keen on this Alpha processor business.
>
>Enjoy,
>
>CA Stauber
>
>Posted 04/07/99 8:53am by Mike Magee
>
>Secret CompaQ memo shows depth of Unix commitment
>
>Any doubts that CompaQ is revising its Unix-Alpha strategy have been
>dispelled by a memo issued by the triumvirate running the firm. But CompaQ
>is revisiting it.
>
>On Thursday, the office of Ben&Frank&Ted issued an internal memo to staff
>showing how committed CompaQ is not only to Tru64 Unix but to the Alpha
>chip.
>
>The memo, forwarded to us by an insider at the company, shows that CompaQ
>will invest more money in Tru64 and Alpha. At the same time, our insider
>said, it will push the proliferation of Alpha-Linux servers. Here is the
>memo in full:-
>
>"From: Office of the CEO
>Sent: Thursday, July 01, 1999 11:15 AM
>Subject: Amended: UNIX Leadership Strategy
>
>
>"To: Compaq Worldwide Team
>From: Office of the Chief Executive
>Subject: UNIX leadership strategy
>
>"One of our most important tasks during the past few weeks has been to
>review areas where Compaq needs to invest for growth. In some cases, we need
>to expand our skills and capabilities. In others, we have opportunities to
>improve our market position and better support our business strategies. In
>each case, we are focused on incremental
>investments that will make Compaq even more competitive.
>
>"We want to let you know about one critical decision in particular. After an
>intensive evaluation of the competitive environment and the strength of our
>own solutions, we are expanding our commitment to Compaq
>Tru64 UNIX running on AlphaServers. This includes an additional $100 million
>investment in software partnerships, marketing and field programs. Our goals
>are very simple: to significantly increase our UNIX market share and to
>support our NonStop eBusiness strategy.
>
>"Tru64 UNIX on Alpha is not only strategic to Compaq; it is also highly
>valued by our customers. A recent customer satisfaction survey by Datapro, a
>market research company, ranked Tru64 UNIX Alpha systems number one in
>overall satisfaction, system reliability, performance, lowest initial
>purchase price and lowest maintenance cost. And customer demand for UNIX
>continues to grow as companies move more of their business operations to the
>Internet. That is why Tru64 UNIX on Alpha is a cornerstone of our NonStop
>eBusiness solutions.
>
>"Today, Compaq is behind Sun, HP and IBM in overall UNIX market share. But
>we see an opportunity to become one of the top UNIX companies by driving for
>leading positions in selected markets, including business intelligence,
>Internet and communications, high-performance technical computing and
>business applications.
>
>"To achieve these goals, we are taking several actions.
>
>"First, we are communicating our Tru64 UNIX on Alpha strategy and investment
>decisions throughout the company to make sure that everyone understands the
>significance of our commitment. Many of you will play a role in
>communicating our direction to customers, partners, analysts and the press.
>Our objective is to build market confidence in our Tru64 UNIX on Alpha
>strategy and solutions.
>
>"Second, we are increasing our marketing investments for Tru64 UNIX on Alpha
>at the local level. We will double the number of Tru64 UNIX and Alpha field
>specialists. And we are committing additional dollars for Tru64 UNIX on
>Alpha product advertising.
>
>"Third, we will develop enhanced relationships with key independent software
>vendors to expand the market for our combined product offerings. This is
>particularly important since the first decision most customers make is which
>application to use, followed by the best platform on which to run it. We
>will increase our joint marketing funds with our software partners by 400%.
>
>"Fourth, we will ensure that there is strong, end-to-end alignment across
>our sales and marketing teams. This includes goal alignment, aggressive
>sales training, competitive selling programs and the support of senior
>executives in the field. It also means making sure that our product,
>solution and service strategies are fully aligned. The Enterprise Solutions
>and Services Group and Sales and Marketing are working closely together to
>drive this alignment.
>
>"Like our enterprise competitors, Compaq will continue to support customers
>with a variety of solutions. Our UNIX strategy includes an aggressive
>program to make sure Compaq platforms are the best for running Linux, and
>continued support for SCO UNIX. We will leverage our leadership position
>with Windows NT, including the best interoperability with UNIX.
>
>"What is most important is our ability to deliver a broad range of NonStop
>eBusiness solutions. With our increased commitment to Tru64 UNIX on
>AlphaServers, we are sending a message to our enterprise customers that
>Compaq will invest in solutions that meet their needs. Your support is
>crucial to make this strategy work.
>
>
>"Ben Frank Ted" ®
>
>http://www.theregister.co.uk/990704-000001.html
>
>
>
>
>
Received on Tue Jul 06 1999 - 14:17:15 NZST